The name NaTru comes from the idea of keeping true to nature and maximizing your true potential! NaTru’s ingredients are only organic and natural to explode your potential and awaken your best self! I felt a volcano to be a good symbol to base the logo on. The surface graphics used on the products follow the same graphic style as the logo.

NaTru Scope

This project was to design and develop a new company that produces organic food products. The requirements include creating dried fruit, nuts, and drink products that are all sold by the same company. The final outcome is the result of creating and developing the brand identity, package designs, and mockups for these products.

Our products.

NaTru supplies and energizes people with products that are packed with vitamins and nutrients.

NaTru has three different drink selections: Blue Raspberry, Kiwi & Watermelon, and Mango & Strawberry. Each drink serving provides 30 grams of protein and 200 mg of natural caffeine.

Our protein nuts are coated in natural whey protein and provide 10 grams of protein with each serving. We have Action Almond, Cashew Crush, and Power Peanuts.

Our fruit jerky is an excellent snack for people who are always busy. Each of our jerky bars contains 16 grams of protein. The selection includes Blueberry Blast, Kiwi & Strawberry, and Orange & Mango.

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4-R FUTURE