Rethink, Reuse, Recycle, & Refuse! 4-R FUTURE!
This project was an information design campaign that educates viewers about various things that damage the environment and are part of the cause of global boiling. Plastics are one of the main causes of pollution and greenhouse gas emisisons. My campaign “4-R FUTURE” is an informative campaign that educates how plastics are negatively affecting the environment, as well as human health.
INFORMATION
POSTER
Shown here is the large 36″x54″ infographic explainer poster. This is the final design of this poster after I went through about five completely different concepts and designs before landing on this one.
There is a lot of information on this poster, which is all connected together by the lines. I added small glow effects that follow along the lines and lead the viewer through the information that is displayed.
Explainer Video
This explainer video provides information about how plastics negatively affect the environment, as well as human health. This video took me awhile to make, but it was fun playing and experimenting with different features on Adobe After Effects!
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Rethink
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Reuse
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Recycle
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Refuse
Animation template for AR posters
This is the base animation for the augmented-reality posters. The grid for this design was inspired by the fact that everything in an ecosystem is all connected to each other in systems, much like that of the motherboard of a computer chip. This is where the “tech” design came from. The grid is continuous throughout the backgrounds of the large poster and the AR posters.
The words, “Rethink,” “Reuse,” “Recycle,” “Refuse,” “4-R FUTURE,” and the brain are all formed with the lines that make up the grid. Each of these posters begins with one of the words, “Rethink,” “Reuse,” “Recycle,” or “Refuse,” then proceeds to go through this animation and end with a tip to be more conscious with plastics.