The focus of this project is to enhance one’s abilities in developing a holistic brand strategy based on overarching theme of "Organic Food and Drink.” Creating solutions of the current website in usability and re-design information architecture and aesthetics that serve the target audiences better are the key. The notion of interactivity and the primary functional differences in both the web and app should be addressed. In addition, it is important how the same experience will continue at the physical environment at the store.